Meet the Team

Owner, Luthier

I began playing guitar at the age of 12, learning and playing mostly classic rock and hard rock. After playing in several bands in high school, and purchasing a cheap 8-track recorder, I decided I wanted to pursue a job in the field of recording. I moved to Hollywood, California and enrolled in the RIT program at The Musician’s Institute. After obtaining the glamorous position of "studio runner" at several famous LA studios, I remained in LA for a few years, before returning to Arizona to pursue other musical projects.  Fast forward many years... I began building furniture as a hobby and due to my passion for music, I was inspired to build my first custom guitar in 2014. After what seems like a very long couple of years, I am very pleased to bring you bel. Sonique guitars!

Based out of sunny Phoenix, Arizona!

The Boz
Sales Manager